Media Partner of British Travel Week
The media partner of British Travel Week is Independent Media News. As a lifestyle and consumer content provider, they provide radio, TV and online outlets with engaging and relevant content. This means that British Travel Week will be featured nationwide across the UK's media, hugely benefiting our partner brands. To find out more about being an official partner of British Travel Week, please contact us.
Holiday-Rentals from Home Away
Holiday Rentals used British Travel Week to encourage people to explore the UK and really see and experience what is on their doorstep. The latest stats show that over 32 million foreign visitors came to the UK in 2007 and stayed for over 250 million nights, whilst another poll found that twice as many Brits have visited Paris as have been to Stonehenge.
British Travel Week raised awareness for Holiday Rentals. We were able to highlight the many benefits of holiday home rentals and encouraged people to explore the fantastic facilities, destinations and holidaying options available in the UK. As a result, Holiday Rentals was featured on 28 radio stations nationwide, reaching an audience of 30 million listeners.
Listen to our audio example for a taste of the coverage Home Rentals achieved as part of British Travel Week.
In 2010, Butlins partnered with British Travel Week to raise awareness of Butlins and how their holidays are “memory makers”. They were able to communicate that people should stay in Britain for a truly memorable holiday and revealed that creating those happy holiday memories requires no passport.
New research by Butlins revealed that never mind the sun, sand and sangria – British holidays have been voted the most memorable by 63% of people. The findings come from a study into happy memories by this family holiday company.
As a result, Butlins were able to achieve coverage for 18 stations with a total of more than 31 million listeners. Click on the audio example to get a sense of their coverage as part of British Travel Week.
British Travel Week also welcomed Fentimans as a partner in 2010 and we helped provide coverage to raise awareness of the Fentimans botanically brewed Ginger Beer and to position it as the ideal drink to enjoy whilst travelling. The media coverage aimed to educate the listeners into the history and heritage of the Fentimans brand.
Whilst Britons enjoy the range of holidays available in the UK, many of them may suffer from the symptoms of travel sickness. However, Ginger has proven qualities to combat this by reducing the tendency to vomit and ease the symptoms that come with travel sickness. Unlike other Ginger Beers, Fentimans' process starts with fermenting the finest Chinese ginger root.
Raising awareness for Fentimans meant that it reached an audience of over 800 thousand, appearing on 18 radio stations. To get a sense of the media coverage it entailed, click on the audio example to the right.
Benefits of Being a British Travel Week Partner
British Travel Week is the intellectual property of The Relations Group. Therefore British Travel Week can only be used for Marketing or PR purposes with the express written permission of The Relations Group. Official partners are able to use the awareness campaign for Marketing or PR purposes if we believe that the association is credible and the content will meet our mission of inspiring the UK to appreciate what they have on their doorstep. If you'd like to be a partner, please complete the form on the contact page or click here.
The benefits of being an official partner are:
The benefits of being an official partner are:
- Association with the only credible and established awareness campaign specifically about British Travel.
- Rights to use the British Travel Week logo on press releases, your website, advertising and even packaging.
- Authorisation to be called 'An Official British Travel Week Partner'.
- Full page of content on the British Travel Week website.
- UK-wide media coverage.
- UK-wide awareness of your brand.
- Being positioned as the leading brand within your specific sector or region.
- Credibility gained through editorial endorsement, media coverage and associated with British Travel Week.
- The ability to dispel myths or misconceptions related to your industry or sector.
- The ability to educate your target audience.
- The ability to position any internal spokespeople as leading authoritative experts.
Available Media Coverage
Radio Interviews and Features
Around British Travel Week, the media are interested in speaking to experts about all different topics around staying in the UK for a holiday. If you have access to interesting and engaging spokespeople, then you could use the media interest in British Travel Week to communicate to a UK-wide audience in a credible and trusted way.
Throughout British Travel Week, there is an appetite for video content. This could be best destination tips, a discussion on why you don't have to go abroad or a feature which includes B-roll footage of the best holiday spots in the country. Getaways are a popular topic and there is a huge demand for video content especially during this week. British Travel Week is partnered with a video production company called TeleVisualise and all British Travel Week partners get exclusive rates.
Radio and Online Competitions
Throughout British Travel Week, there are many platforms in the media that would be interested in content for British Travel Week but don't have the format to interview guests. They are often willing to talk about brands and messages on-air or online if there is a suitable prize to give away. Typical prizes for British Travel Week are train tickets to a certain destination, products to help with travel sickness etc.
Online Coverage and Infographics
Online media is always on the look out for interesting content. During British Travel Week, there is a huge appetite for interesting and engaging content. Through our partners, we can produce rich media content such as infographics or online releases that will result in extensive media coverage.